It’s somewhat mind-boggling how many landscapers and home contractors spend thousands of dollars on advertising, but pay almost no attention to their graphic design. After all, it is the design that will determine whether or not the flyer gets noticed or discarded. So, why risk your advertising budget on a terrible flyer design?
Use these 7 powerful design tips to create an Every Door Direct Mail campaign that works. This simple advice could turn your campaign into a smash hit and prevent a massive failure.
1. Create an “Eye Magnet”
The landscaping flyer should be designed in such a manner that it instantly grabs the attention of a prospective customer. Whether you use amazing photos, powerful keywords (ie: FREE!), or high-contrast techniques – your design must look incredible and captivate people.
2. Use Before and After Photos
If the contractor is promoting an event like a recognizable band or DJ, the best idea is to print the photo of the recognizable face in the forefront as the public often does not even bother to read the printed matter in such cases.
3. Less Is More
Many landscapers tend to print too much information on the flyers in an effort impress their audience. This seem like the right thing to do, however, too much information often results in complete loss of interest and makes you “blend in” instead of stand out.
4. Choose a Font, Stick With It
Remove clutter, and sharpen your message with one or two fonts. The use of too many fonts can make your flyer look mediocre or unprofessional.
5. Order Early, Allow Time for Delivery
Flyers should be designed to be delivered using the Every Door Direct Mail service at least 3-43 weeks before your desired “in home” date.
6. Don’t Reinvent The Wheel
Note sure where to begin? Find you biggest competitors’ ads and make your deals even better. Think about your target audience and plan your offers around their needs. Don’t reinvent the wheel, just improve upon an idea that works.
7. Check Twice, Mail Once
Once your flyers go to print, it’s too late to make changes. Always double check your design proofs twice, or even better, three times. This will ensure you mail the correct information to thousands of homes.
Good luck, and happy marketing!
Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA.